This bookmaker is the sports betting product of the huge BSkyB Group Ltd company and it has had a successful online presence since 1999, making it one of the more established internet sports bookies out there.
Their parent company’s hugely popular Sky TV has been integral in their growth, offering sports bettors the opportunity to place a bet directly through internet connected TV simply by pressing the red button, and their marketing efforts, particularly their slogan ‘It matters more when there’s money on it’, have brought this betting company to the forefront of the competition.
SkyBet Free Bet, Bonuses and Promotions
Unlike some other sites, Sky Bet is very upfront about their initial welcome offer, which is that £10 free bet with no deposit needed that we have already mentioned.
As far as other promotions go, pickings are pretty slim, with only the odd football (eg. predict final score) or horse racing (hard luck bonuses) promos. You will find regular racing offers, such as better place terms and odds, and there’s a unique loyalty program that’s worth checking out, especially if you’re a Sky TV customer already. You’ll earn a stamp for every £10 you stake, which you can then receive back as free bets or money off your Sky bill up to £20 in any one month. It’s a very unique and attractive offer.
SkyBet does restrict the residents of most countries. It is almost uniquely UK-focused. The countries whose citizens can register with this firm are: United Kingdom, Ireland, Finland, Gibraltar, Jersey & Guernsey.
When you first reach the Sky Bet site, you’re greeted by the familiar red and blue colours of the massive Sky branding design, which creates a very clean and tidy, yet smart and stylish look. And since it’s clearly from a big name in business, you immediately get a sense of confidence just being on the website and seeing those familiar brand colours.
Top centre of the site is where you’ll find a rotating banner of the top three sporting events of the day, along with a few prices, that give instant access to the markets. Under that there’s another selection of betting opportunities and specials, such as transfer specials for the football (soccer). Then you’ll find a blue box with ‘Live’ highlighted in red, which shows the events that are scheduled to show on TV. Here you’ll see which channels are showing the event and some prices for the runners, but be sure not to miss the Live Betting Calendar icon on the title bar of this section, which is rather small. The Live Betting Calendar is perfect for planning your live sports betting schedule in advance and it’s a little disappointing that it isn’t more obviously placed.
Back to the SkyBet homepage and next in the centre section is the forthcoming events, which are listed in time order and feature little icons showing you which channel the event will be televised on, if live betting will be available and a link to stats on the event. This is a great little section that can help you plan your daily bets.
Next to that is the highlights section, which features three top bets you might be interested in, below that you’ll find a ‘Don’t Miss’ section, which links you to other products offered under the Sky online gaming umbrella such as Sky Poker and Sky Vegas (the casino), then lining the bottom of the homepage is the ‘More…’ section that shows options for Horse Racing Form, Help and Support, and a Betting Calculator to help you work out returns on your bets before you place them.
Down the left side of the homepage is where you’ll find your list of sports, which is first preceded by the top ones of Football (soccer) and Horse Racing, upcoming horse races, and a list of quick links to popular and timely betting opportunities. The bottom of this left hand side panel is where you’ll find a section called ‘Extras’, which stars a variety of features, promotions, services and stats to enhance your experience.
There’s also a mobile device compatible version so you can place a quick bet on the go, and a variety of apps are also available to follow your favourite events while you’re out and about.
Being a UK facing sportsbook, much like their parent company, Sky Bet focuses quite a bit on UK based sporting events. However, that’s not to say there aren’t sporting opportunities outside of the UK to bet on. Sports range from regulars such as Football, Horse Racing, Greyhounds, Tennis, Golf, Rugby, Formula 1 and Cricket to others such as Gaelic Games, Winter Sports, Virtual Sports, Olympics and Poker. You’ll also find some non-sport opportunities to have a flutter on, such as political events like the outcome of the next US Presidential Election and next leaders of the major UK political parties. Then there are TV and Film specials such as who will be the winner of Big Brother or BBC Sports Personality of the Year.
An attractive feature of the website reveals itself when you click on any particular sporting event from the home page. After landing on the its page, you’ll be presented with a list of upcoming events within that sport, the times they will take place, outright prices for the runners, how many betting opportunities there are on that event and the handy little icons as mentioned before.
Down the left of your sport page you’ll find filter options to help you pin-point exactly what you’re looking for, but it also lets you see at a glance all the opportunities that are available to you in one place, which is extremely handy and makes finding and placing a particular bet a breeze.
There are a variety of useful features to be found at SkyBet, most of which are under the Extras menu and include such things as football and horse racing form and stats, betting calculator, Twitter posts, Sky Bet Video, the Sky Sports Centre and more. There’s a lot of information available, certainly enough to satisfy even the most hard-to-please punter!
And there is one other thing you’ll want to check out for a laugh and that’s the little icon on the right, in a tab above the Facebook icon that pops up with the text ‘Boss? Look Busy!’. Click it for a bit of fun.
Payment methods include Visa Credit, Visa Debit, Visa Electron, Mastercard, Maestro, Solo, Moneybookers (Skrill), Laser, Neteller, Paypal and cheque. Minimum deposit is £5, with a minimum bet amount of just 5p.
If you don’t find the answer to your question in the detailed help section on the site, you can get in touch with support via phone, email, live chat or post.
Our Opinion of SkyBet
This is a great site with excellent software, sporting events, in-play markets and more. There is also casino and poker. You would struggle to find any betting site to beat it. We have bet at this site consistently and have had no problems. It is worth noting that we have managed to place larger wagers without being limited. Then, of course, there is the icing on the cake – a current ‘no strings attached’ £10 No Deposit Bonus as the Sky Bet free bet.